Reviews give books what they call ‘social proof’ – i.e., the fact that someone else has bought it and has taken a few minutes to say what they thought of it is extremely valuable to the prospective customer who has no knowledge of the author/s and is seeking confirmation of the quality and value of …
Month: July 2020
Jo also publishes educational workbooks and other useful publications under the pen name ‘Handlejug Publishing.’ (In case you aren’t familiar with West of Scotland slang, the name is a play on the colloquial phrase, ‘I’ve got a handle tae my jug’ – which, roughly translated, means ‘I do actually have a name!’ Jo uses his …
